Wine Business

Students learn to combine cutting-edge and world best-practice wine marketing know-how with a working knowledge and skills in both winemaking and viticulture, thus incorporating the entire wine value chain. This is what wine industries worldwide need wine business professionals to know and understand.

This program provides wine business and marketing education customised to the particular demands of the global wine trade, the unique features of the domestic and overseas wine industries, and wine as a product. Wine Business graduates possess professional skills, which enable them to implement wine business and marketing principles, theories, practices and operations in the wine industry anywhere in the world.

The Masters is a 36-unit program of advanced coursework with the option of undertaking a 12-unit research project.

Further details and program layout.