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School of Agriculture, Food & Wine The University of Adelaide Australia
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B Wine Marketing

B Wine Marketing

Position title Government or Private Industry Qualification required Major tasks/duties/skills
Production & Planning Co-ordinatorport logistics Private Industry None specified Requires detailed knowledge of wine making cycle; development & implementation of effective production systems, procedures & branding; inventory management; cost & profit margin analysis; liaison with external stakeholders, suppliers & regulatory bodies; freight & ex
Premium Wine Planner Private Industry None specified Coordination & communication of Premium stock advice to all markets; close work with winemaking and brand teams; sound knowledge of MRP & Inventory systems; computer and numeracy literacy; communication skills; customer service; ability to interpret and analyse data
Sales & Operations Planning Manager Private Industry Tertiary qualification in business or related discipline Manage a common way of working for all planning activities within Australia, specifically management of demand and supply planning
Sales & Marketing Assistant Private Industry None specified Dealing with export agent enquiries; preparation and maintenance of all export documentation; assist with maintenance & distribution of marketing material to distributors, clients & media; ensuring all packaging carried out in timely manner
Executive Officer – Wine Industry Government (State) Agricultural Science, Business or related discipline Research & identify appropriate issues & strategies aimed at ensuring wine industry provided with environment that promotes sustainable growth
Regional Marketing Manager Tourism, Government (State) Marketing or related discipline Preparation of visitor collateral, assisting with itinerary development for familiarisations, planning & budgeting, product development, advertising & public relations, representation at regional festivals and at domestic consumer & trade events
Cellar Door Manager Private Industry None specified Increase cellar door and direct sales; increase visitation to cellar door, manage a team of casual staff; implement general marketing duties including website maintenance, database management, newsletters, brochures, merchandise & manage industry & media relationships
Research Analyst Government (State) Relevant tertiary degree Responsible for undertaking research that contributes to industry capability analysis and identifying key strategic private sectors aimed at increasing economic growth potential
Corporate Sales & Marketing Private Industry Relevant tertiary degree Promote company to corporate market & provide marketing support for company’s wine brands and tourism experiences
Business Development Co-ordinator Private Industry Tertiary degree in marketing Identify, develop and secure exhibitions and events; input to and implement development of potential client database, creating relationships with key industry bodies & co-ordination of targeted marketing campaign
Brand Manager Private Industry Tertiary degree Develop & execute marketing plans for range of products; identify new product opportunities, manage new product launches, prepare briefs & liaise with external resources; develop new point of sale materials; manage consumer promotions & websites
Export Manager Private Industry None specified Build on existing market share and develop new markets. Requires skills in selling wines to overseas markets; ability to build on existing and prospective relationships with distributors and clients; export administration; development of market plans